Secondary data sources for market research

Here are sample links from Statistics Canada to specific tables with occupational membership counts.Data observed or collected directly from first-hand experience.Global Tritium Light Sources Market Research Report 2017. 14.2 Data Source 14.2.1 Secondary Sources 14.2.2 Primary Sources 14.3 Disclaimer List of Tables and Figures.Canadian Occupational Projection System (COPS): This resource from Employment and Social Development Canada, allows users to find the projected demand and supply data of 140 occupations in Canada.

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Marketing 101: Pyschological Factors of Consumer Buyer Behavior.

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Licences: Licensed Market Participants (Ontario Energy Board): The Ontario Energy Board licenses distributors, transmitters, generators, retailers, wholesalers and smart sub-meterers within the electricity sector as well as consumer gas marketers.SocialBakers is a premiere provider of social media metrics and analytics tools.In this edition of the Marketing 101 series we will take a quick look at Primary Data collection.

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For briefings on retail sales, durable goods, manufacturing, construction, new home sales, and more, Economicindicators.gov provides access to daily releases of key economic indicators from the Bureau of Economic Analysis and the Census Bureau.

Raise your hand if you remember when MySpace and Friendster were all the rage.If you want to forecast how a project might play out you must be able to fully understand the primary data.As most entrepreneurs are primarily focused on the North American market initially, we have focused on US and Canadian sources.We encourage you to explore this resource at your local library.More Posts in this category Celebrating SCORE Mentors in Action April 13, 2017 Financial Fitness for Your Small Business April 03, 2017 8 Tips for Building Your Business Support Network August 31, 2016 What is An EIN and Why Is It Important.Private Business Data Sources. target populations of firms not adequately profiled from secondary sources,.In 100 countries around the world, Nielsen provides clients the most complete understanding of what consumers watch and buy.

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For example, with The American FactFinder, just enter a city and state and the tool will generate multiple options for viewing social, economic, household and demographic data for your town or future location.

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Secondary sources allow you to broaden your research by providing background information, analyses,.Counts for specific occupations can be sourced from Statistics Canada, Human Resources and Skills Development Canada and from other non-profit sources.

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Qualifying as a Small Business Determine Your NAICS Code Make Sure You Meet SBA Size Standards Get a D-U-N-S Number Register for Government Contracting.What is the difference between primary and secondary data. of the data.

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Statistics Canada will be your main source for population and basic demographic statistics.Unfortunately, information-technology security does not get the attention that it deserves.Annual Population Estimates: Canada, Provinces and Territories: This outlines the most current population estimates by five-year age groups and gender.

The Canadian Information Centre for International Credentials (CICIC) website can be used to identify regulatory or licensing bodies.If a sector is regulated, there may be business count data available from the regulator.Secondary marketing research is research. reports are common sources for secondary research data.The following advice and links should be generic enough to get most entrepreneurs started on their own research.

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When conducting Marketing Intelligence you will need to explore External Data sources.

The process consumers use to buy products and services is different for every individual and every category of product.Unauthorized duplication, in whole or in part, is strictly prohibited.The main site has also been newly re-launched to make it very simple to find the data you need, including a neat interactive map that shows a mash-up of economic and demographic statistics for any town, city, or state in America.

Provides television audience data along with supermarket scanner data on sales, market share, retail prices, and household purchases.However, many professions and occupations are regulated at the provincial level, so counts may only be collected at that level and then will have to be added up.Free data can be found on the main Statistics Canada website.

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Caron Beesley is a small business owner, a writer, and marketing communications consultant.

Marketing: Primary Market Research (GCSE) - tutor2u

In my last post I discussed the basics of Consumer Buyer Behavior, and I explored the Model of Consumer Buyer Behavior.So far we have examined Complex Buying Behavior and Dissonance-Reducing Buying Behavior.International Marketing Research is widely regarded as the definitive.Canadian Internet Use Survey (Statistics Canada): This report includes statistics on Internet penetration, rates of use and e-commerce by individuals and households.Enterprises (e.g., the number of restaurants or businesses with a specific employee count or range).Identify various internal and proprietary sources of secondary data. MARKET RESEARCH Secondary Internal data.

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Our free online course Introduction to Market Sizing offers a practical 30-minute primer on market research and calculating market size.Job Market Trends and News (Government of Canada): This resource offers news and events from the previous month that may affect the labour market throughout Canada.Factiva offers business and knowledge management solutions, and competitive intelligence data.Today, we use a Twitter, Facebook, LinkedIn, Instagram and more.Hoovers provides business descriptions, financial overviews, and news about major companies around the world.

Secondary data is data which has. total potential market for. that a.Special Report on research using secondary data sources, along with research on current topics, trends and surveys relating to Research using Secondary Data Sources.While the occupation classification scheme that underlies this system is very granular, COPS itself only provides data for three-digit-level or broader groups of occupations.Market Research: Secondary Data Sources Market Research: Secondary Data Sources Census data on from ESD 11.380j at MIT.This popular Department of Commerce site, highlighting statistics on U.S. business and international trade was closed in 2010.